AppleFig

AppleFig studies the possibility that internet search algorithms are irreversibly altering how humans form meaning and understand concepts.

The ability to hold multiple, conflicting concepts when forming meaning is part of being human. However, to function, internet search engines and their categorisation algorithms only support binary concepts. As we increasingly rely on internet search engines to define our lives, does their binary, deterministic approach to definition manipulate the way we understand concepts?

2020

Video, 03 min 31 sec